Product Proposition & Strategy, Principal (Senior Manager Level) | Hong Kong, HK

At AIA we've started an exciting movement to create a healthier, more sustainable future for everyone.

It's about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030.

And as part of our marketing, distribution & partnership team, you'll play a vital part in advancing this movement. From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purpose-led brand positioning and messaging, you'll be making a positive, healthy impact across all channels. You will have a unique and important part to play in helping more people live Healthier, Longer, Better Lives.

So if you believe in inspiring a better future, read on.

About the Role

Formulate and execute campaign strategies for business penetration in bank and broker channels.

Join AIA for a unique opportunity to make global impact. As a Marketing team member, shape AIA's product strategy in Hong Kong to achieve our goal of positively influencing a billion lives by 2030.

Key Responsibilities
• Develop and implement effective campaign strategies to reach various market segments, ensuring improved efficiency across business channels.
• Drive discussions on new or enhanced product and campaign solutions to increase partner engagement, expand channels, and improve insurance penetration.
• Work with the PD sales team to build tailored product propositions, sales tools, and segment stories for different partners and segments.
• Oversee the end-to-end campaign development process, including drafting user requirements, conducting UAT testing, preparing materials, and reviewing final outputs.
• Work closely with internal functions (actuarial, operations, marketing, IT, etc.) to ensure the smooth and successful implementation of product launches.
• Stay informed about the latest market trends, competitor actions, and product and marketing offers to support decision-making.
• Offer ad hoc support on various projects and initiatives as assigned, ensuring they are implemented to world-class standards. Requirements
• Degree holder, preferably major in Business Management / Marketing / Finance / Economics / related field
• Minimum 8 years on business development and sales management in insurance or banking industry, experience in bancassurance sales is an added advantage
• In-depth understanding of insurance product knowledge.
• Strong business insight combined with exceptional problem-solving and project management abilities.
• Shown team management experience with strong leadership capabilities.
• Effective time management, negotiation, and influencing skills.
• Excellent analytical abilities with a meticulous attention to detail.
• Proficiency in both written and spoken English and Chinese.
• Self-motivated and able to thrive in a fast-paced environment.
• Proficiency in MS Word, Excel, and PowerPoint. How to Apply

If you are ready to make a positive impact and help craft the future of AIA, we encourage you to apply. Please submit your resume and cover letter, detailing your proven experience and why you are passionate about this role.

Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.

You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.